Ready to Level Up Your Shop?
Shop Owner Success Summit
Join us for the Shop Owner Success Summit, where Ink Different's Industry Experts share
Proven Strategies to Build Stronger Teams and Grow Your Income
Register Now — 4 Industry Experts — 1 Powerful Afternoon - Free ! (Shop Owners Only)
Mark Your Calendar
Date: Tuesday, June 16th
Time: 12:00 PM – 4:00 PM EST
The Line Up
We’ve gathered four industry heavy-hitters to dive deep into the pillars of a profitable shop.
Here’s what’s on deck
Liz Cook
12:00 PM
Creating & Leading High-Demand Studios w/ Liz Cook
Liz Cook will tackle the heavy operational and emotional hurdles of leadership, showing you how to set firm professional boundaries with your artists to eliminate shop drama. You’ll learn how to stop the revolving door of high artist turnover, manage employee personalities with confidence, and build a high-demand studio without sacrificing your own mental health and creativity.
Osmay Gonzalez
1:00 PM
This is a ParClarity to Cash Flow: Marketing & Operations That Make You Money w/ Dynamic Marketing Founder, Osmay Gonzalez
Osmay will hand you the blueprint for building a rock-solid team and taking complete control of your studio's operations. You’ll learn how to transform your digital footprint with high-converting websites and a powerhouse social media presence, plus how to master Customer Relationship Management (CRM) and booking systems to eliminate administrative headaches. Finally, Osmay will break down the exact strategies you need to open up multiple, diverse marketing streams—ensuring a steady, predictable flow of high-paying clients into your studio year-round.
Osmay will hand you the blueprint for building a rock-solid team and taking complete control of your studio's operations
Kara Gutierrez
2:00 PM
Niche Down, Level Up: Building a Thriving Speciality and Purposeful Tattoo Practice w/ Kara Gutierrez
Kara's session focuses on the massive business and creative benefits of "finding your niche," breaking down exactly why specializing in a specific style or branch of tattooing is the key to standing out and attracting your perfect crowd. She will then dive deep into her own highly rewarding niche, Scar Aware tattooing and Areola reconstruction, showing you how introducing these life-changing, specialized paramedical services can open up an entirely new demographic of loyal clients and set your studio completely apart from the competition.
Chico Cortez
3:00 PM
Kill-n-It! How to Capitalize on Conventions w/ Chico Cortez
Chico will draw from years of personal experience, he will show you how to stop treating conventions like an expensive weekend getaway and start approaching them like a high-level businessman. Chico will break down the three ultimate goals of hitting the road—maximizing direct income, strategic networking, and chasing awards—while giving you a realistic formula to measure the risk versus profit of every event. You'll learn how to meticulously manage your travel expenses, set a concrete roadmap for your convention goals over the next few years, and leverage the massive perks of joining a pro-team to skyrocket your shop's reputation.
Why attend?
Because "good enough" isn't the goal. Whether you’re looking to recruit your next star artist or finally get a handle on your marketing, this summit is designed to give you actionable steps you can start using on Wednesday morning.
Your Path Forward
Turning your passion into a thriving business takes more than art, it takes strategy, execution, and the right support system. Our Shop Owner Training Program bridges that gap, giving you confidence, clarity, and a roadmap for success.
Join a community of tattoo professionals who've elevated their careers and launched successful studios with Ink Different.
have questions? we have answers
Frequently Asked Questions
What is Ink Different?
Ink Different is a nationwide tattoo community dedicated to celebrating tattooing as an art, a career, and a culture. We bring together specialized brands — from our apprenticeship program to our studio network and even film & TV projects — all connected by a shared commitment to excellence.
Is Ink Different a tattoo shop?
We’re not a single shop — Ink Different is the parent company behind Inked 4 Life Tattoos, a network of studios and artists across the country. This way, we can back our artists and clients while keeping quality the same no matter where you go.
How are the Ink Different brands connected?
Ink Different is made up of a few different branches, each with its own focus:
- We train aspiring artists through our Apprenticeship Program.
- Inked 4 Life Tattoos connects clients with studios nationwide.
- Ink Different Productions brings tattoo culture to film and TV.
Put together, it’s a complete tattoo community — learning, creating, and sharing stories.
Who is Ink Different for?
Ink Different serves three primary audiences:
Aspiring tattoo artists seeking a structured, real-world career path
Tattoo clients looking for trusted, professional artists
Media partners and networks seeking authentic tattoo-centered storytelling
Each group is supported through a dedicated Ink Different brand.
How can I work with or partner with Ink Different?
We team up in lots of ways depending on what you’re looking for. Artists, studios, media folks, and brand partners can collaborate through our different brands — or just reach out to Ink Different directly to chat about working together.
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